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Tap into Your Loss Aversion Building on the idea of using incentives, there is a key finding from behavioural science related to something called loss aversion

Do you try to squeeze in 2 fittings when you travel to, lets say, Florence

Every page tells you English ivy removes 78% of airborne mold in 12 hours, credited to "research from the American College of Allergy, Asthma & Immunology." We went looking for the paper

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Perhaps one day, we can achieve that level of awareness, with smokers themselves recognising the need for ethical smoking to feed their addiction

What I loved about this experience is that you kind of get an opening night every Friday