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Geier Rebecca - Strategic Content Marketing Creating Effective Content In Practice - Paperback Anthologies (Non-Poetry) Description: Learn why when aBinding: Paperback Description: Strategic Content Marketing offers a comprehensive guide to planning creating implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice illustrating concepts with real world case studies and examples alongside interviews with prominent content marketers including a foreword by Joe Pulizzi founder of The Content Marketing Institute and